Your website is your digital shopfront. Well-designed UX keep your website visitors engaged on your site longer and builds trust that results in increased lead generation and sales.
Whilst the visual appearance of UX is important, it’s the elements that make your website convert that are just as important. Think about your CTA’s (calls-to-action), your website navigation, is your copy engaging?
These are all important elements to transform your digital assets.
The proof is in the data. During our audit, we will analyse your current UX experience against what works based on our experience and the data from your analytics.
Is your conversion rate low?
Are visitors bouncing from your site?
These are all signs that your digital experience isn’t as engaging as it could be.
UX stands for User Experience Design & UI stands for User Interface Design.
UX focuses on the user experience and their journey from click to completion.
This includes the flow and structure of the page & the ability for your website to solve the visitor's problem without issue (ie: find a product, find a blog article, fill in a contact form).
UI focuses on the design elements that make that same journey desirable to look at.
This includes typefaces (fonts), colour schemes, imagery, buttons etc.